THE CAPTAIN'S BOIL
Marketing campaign collateral design
Client: The Captain's Boil
Year: 2023
The Captain's Boil draws its inspiration from the Cajun seafood boil, a tradition in which freshly caught seafood is boiled and served immediately to maintain its freshness and tenderness. Going beyond tradition, The Captain's Boil enhances the natural flavours of their ingredients by infusing them with aromatic Asian spices.
Working with one of my favorite Canadian brands on their Mother's Day campaign in 2023 was an absolute pleasure. I had the opportunity to design the key visuals, contributing my creativity to capture the essence of this special occasion. It was a rewarding experience celebrating the love and importance of mothers.
Mother's Day Campaign
The Captain's Boil launches a Mother's Day Campaign every year to promote its special menu for the celebration of this special day. The campaign was promoted through social media and printed poster in all the locations.
Captain's Booty
Giveaway Campaign
The Captain's Boil is launching a 100%-chance-win lucky draw campaign, the prizes include meals giveaway and other luxurious goods like Sony Television, Dyson hair dryer and Apple iMac etc... The following instagram posts aim to reveal the prizes and show how the lucky draw works.
From time to time there would be a "count-down timer" post to encourage the customers to join the campaign before it ends.
